No one can argue that online presentation is everything! Some say, It’s even more important than the customer service they receive when they visit a property. (But keep in mind that in person interaction, customer service and their perception of your property is still very, very important.) Making sure customers can easily find your property, research information, and get a full visual perspective online before visiting your property.
Why do you ask? Think about it… This is their first impression of your property. (You only get one chance to make a first impression, right?) Your online advertising is the first time they will see and learn about your property, so make memorable! Make sure the content, pictures, videos, and virtual tours are easy to find, understand, and most of all, are visually appealing.
Most renters and buyers are looking for detailed information and don’t have time to read 5 pages of information. So avoid the “fluff”. Don’t use over descriptive phrases such as “scenic garden view”, just say “garden view”, they get the point. The key is to be short and sweet and provide important details. Use your visual aids to keep them on your page and sell the apartment or home that you are advertising. That is when the magic happens!
Using High Quality Photos in Your Advertising
As you can see in the photos below, using high quality photos makes a great first impression. Light, Airy and clear furniture placement visuals, help customers see themselves in the space.
Use A Listing Service That Provides All of These Services in One Place!
Here are 3 easy marketing steps to following when listing an apartment, vacation home or real estate for sale.
- Make the sure the internet listing service (ILS) gives you all the tools you need.
- Some features that ILS services can be costly. Make sure that you evaluate the cost benefit of each ILS before making a decision on one. If you are planning to use multiple services, make sure you get the cost for each feature, so your can weed out the features you don’t need or want.
- Don’t forget the details! Make sure the your ad details and highlights what you want highlight, but be truthful about your property. There is nothing worse than wasting your time on a tour, to find out your online ad wasn’t exactly what you are offering. It’s a waste of time for you and the customer.
